How Rollz Ice Cream Uses Vertical Video To Attract New Customers

Rollz Ice Cream is a rapidly growing specialized Ice Cream franchise that focuses on Thai rolled ice cream mixed with every kind of mouth watering topping you can imagine (and more!). Their marketing team reached out to me to document and create content for their latest restaurant grand opening in Guelph, ON.

Rollz has an incredibly strong social media presence with new content dropping on a daily basis. They hired me to bring my unique food photography + video production skills to create mouthwatering content that would convert social media followers into dedicated lifelong customers of the brand.

What we delivered: all forms of visual content ranging from 4K vertical short-form videos for TikTok, Instagram Reels, and YouTube Shorts, 4K horizontal video for their website and YouTube channel, and high-resolution photographs of the food as well as the huge crowds coming in to try this delicious treat!

Not only that, we also delivered all of the footage in 4K individual clips so their in-house marketing team could repurpose these content assets in their content strategy going forward for future added value.